Angela Fernandez
Consumer Research
legal@unionandina.com
Bachelor’s degree in Consumer Psychology from Universidad ESAN, with over six years of experience in research for various brands, conducting quantitative and qualitative projects for both physical and digital products.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Peru Trademark Law: Quick Facts
Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...
Protection on Geographical Indications and Traditional Specialities Guaranteed
In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency –...
Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru
Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales...