We were invited to the second IP Key Labs of the year, titled “The Importance of Plant Variety Protection” organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property...
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
