Carlos Pulcha
External legal consultant at Brand Protection
legal@unionandina.com
Carlos is an Intellectual Property attorney with over ten years of dedicated experience in Brand Protection. He has led the Brand Protection division at a well-established law firm, coordinating enforcement raids against piracy affecting prominent international brands. Additionally, he possesses extensive expertise in the administrative registration and protection of trademark and patent portfolios for both national and international clients, providing comprehensive and strategic advice in the defense of Intellectual Property rights.
Education
• Pontifical Catholic University of Peru, Lawyer with summa cum laude honors (2014)
Languages
• Spanish and English
Publications
• “Exhaustion of Trademark Rights in the Andean Community and the European Union: A Perspective from Competition Law and the Utopia of a Truly Integrated Market,” thesis submitted for the law degree.
Latest 3 articles on our blog
Peru Trademark Law: Quick Facts
Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...
Protection on Geographical Indications and Traditional Specialities Guaranteed
In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency –...
Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru
Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales...