In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in the perception of entrepreneurship and intellectual property in the country. The participation of women in the business sector is on the rise, with more women taking the initiative to register their brands, contributing to diversity and innovation in the Peruvian market.
Highlighted sectors
The sectors most frequently registered by women are diverse and reflect both the creativity and adaptability of Peruvian entrepreneurs. Among the most notable sectors are:
- Clothing (29.63%): This sector has seen significant growth, driven by the increasing demand for sustainable and local fashion. Many entrepreneurs are opting to use recycled materials and ethical practices in production, allowing them to stand out in a competitive market.
- Food (21.24%): The food industry has also been a key focus for female entrepreneurs. From organic food production to gourmet product creation, women are innovating in this sector and catering to an increasingly health-conscious audience.
- Education (20.37%): With the rise of online education and distance learning, many women have found opportunities in the education sector. They offer everything from personalized tutoring to digital learning platforms, adapting to the needs of modern students.
- Medical Services (14.81%): Female entrepreneurs in the health sector are contributing to improving access to quality medical services. This includes everything from private practices to telemedicine services, especially relevant in the post-pandemic context.
- Restaurants and Hospitality (13.94%): This sector has seen a resurgence, with many women leading initiatives that offer unique dining experiences and accommodations that highlight local culture.
Long-term growth
Since 2015, the registration of trademarks by female entrepreneurs has grown an impressive 103%. This increase not only reflects the entrepreneurial spirit of women in Peru but also a shift in the business mentality that values diversity and inclusion. Despite this growth, the average participation of women in trademark registration remains at 33.05%, compared to 66.95% for men. This indicates that there is still a long way to go to achieve full equality in the business landscape.
Initiatives by Indecopi
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has implemented various initiatives to promote trademark registration among women. These include training sessions and workshops that have benefited over 70 women, as well as the dissemination of success stories from female entrepreneurs who have established recognized brands. These initiatives not only provide practical tools but also inspire other women to follow in their footsteps.
Commitment to empowerment
In addition to training, specific workshops have been conducted for women leaders in various fields, aimed at strengthening their leadership and business management skills. Training has also been provided to women in correctional facilities, highlighting Indecopi’s commitment to female empowerment through intellectual property. These actions not only help women acquire valuable knowledge but also promote social and economic reintegration for those who have faced significant challenges.
The growth of trademark registrations by women in Peru is an encouraging sign of the evolution of the business landscape in the country. As more women engage in entrepreneurship, it is crucial to continue supporting their initiatives and promoting an environment that favors equal opportunities. With the backing of institutions like Indecopi and the increasing interest in female entrepreneurship, the future looks promising for Peruvian women entrepreneurs. This phenomenon benefits not only women but also enriches the national economy and fosters a culture of innovation and diversity.