Jazmine Ginet de la Cruz

Consumer Research

Angela Fernandez

legal@unionandina.com

A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.

Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)

Latest 3 articles on our blog

Carolina Herrera tried to prevent the use of her surname in Peru

Carolina Herrera tried to prevent the use of her surname in Peru

Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...

The Peruvian Woman and Patents: Reducing Gender Gaps

The Peruvian Woman and Patents: Reducing Gender Gaps

The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...