Jazmine Ginet de la Cruz

Consumer Research

Angela Fernandez

legal@unionandina.com

A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.

Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)

Latest 3 articles on our blog

Law Promoting the Use of Artificial Intelligence

Law Promoting the Use of Artificial Intelligence

On July 5, 2023, Law No. 31814 was published - Law that promotes the use of Artificial Intelligence for the economic and social development of the country. Principles for the Development and Use of Artificial Intelligence Risk-Based Approach. Promotion of a Plural...