Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
The Peruvian Woman and Patents: Reducing Gender Gaps
The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...
The strategic importance of the Chancay Mega Port in international trade and trademark protection
The Chancay Mega Port is emerging as a key player in international trade, with significant impact on commercial relations between Latin America and Asia. Below, we explore its strategic importance and the need for trademark protection in this new logistics hub....
Our Managing Partner, Alejandro Castro, wins the ASIPI-UNH scholarship to study the Master’s in Intellectual Property (LLM) at the University of New Hampshire (UNH), Franklin Pierce School of Law
We are thrilled to announce that our Managing Partner, Alejandro Castro, has been selected as one of the recipients of the ASIPI - University of New Hampshire (UNH), Franklin Pierce School of Law Scholarship to pursue a Master's in Intellectual Property (LLM) as a...