Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
XIV Latin American Forum – Law, Business, and Innovation
On July 6th, our Managing Partner, Alejandro Castro, attended the XIV Latin American Forum - Law, Business, and Innovation organized by Gericó Associates. In this edition, the focus of the discussion was on key industries for the sustainable growth of the region:...
Union Andina recognized by Leaders League as a prominent law firm specialized in Intellectual Property for the 2023 ranking
We are delighted to announce that we have been acknowledged by Leaders League as a leading Intellectual Property Law Firm for the 2023 ranking. We thank our clients and colleagues for trusting our team! We remain dedicated to consistently enhancing our services and...
ASIPI-CIDE PUCP Training: “Trademarks, a strategic ally for the growth of your business”
On May 22, our director Alejandro Castro participated in the Webinar: "Trademarks, a strategic ally for the growth of your business", organized by CIDE PUCP and ASIPI. CIDE PUCP y ASIPI CIDE PUCP y ASIPI