Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Legal Procedure for Plant Variety Registration in Peru
Applicable Regulations Regulation for the Protection of Plant Variety Rights - DS 35-2011-PCM Chief Resolution No. 0127-2021-INIA Decision 345 - Common Regime for the Protection of Plant Variety Rights 1991 UPOV Convention Act Competent Authorities: Administrative...
The Legal ABC of Brands – Register, Protect, and Grow
On July 12th, the workshop titled "The Legal ABC of Brands - Register, Protect, and Grow" was held, co-organized by the Entrepreneurial Development Center (CDE) of ESAN and ASIPI. The event featured the participation of our Managing Partner, Alejandro Castro, member...
XIV Latin American Forum – Law, Business, and Innovation
On July 6th, our Managing Partner, Alejandro Castro, attended the XIV Latin American Forum - Law, Business, and Innovation organized by Gericó Associates. In this edition, the focus of the discussion was on key industries for the sustainable growth of the region:...