Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
3 trends in assistive technology patents
The average global age is increasing. Today more and more people are in their 60s and this opened a new market associated with assistive technology. It is a growing niche not only in terms of global sales volume, but also in terms of invention and patent registration....
Orange economy: How much do creative industries produce in Peru?
When the visual and performing arts are mentioned, there is always talk about the cultural contribution and the importance of the copyright of the works, but rarely do they pay attention to the impact that these creative industries can have on the economy of a...
Why are COVID-19 vaccine patents at the center of the debate?
Any of the COVID-19 vaccines, Pfizer/BioNTech, Moderna, AstraZeneca or Sinopharm, has a registered patent. It is an invention protection that is now at the center of the global debate. Patents for COVID-19 vaccines offer recognition to the entire research and...