Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Why are COVID-19 vaccine patents at the center of the debate?
Any of the COVID-19 vaccines, Pfizer/BioNTech, Moderna, AstraZeneca or Sinopharm, has a registered patent. It is an invention protection that is now at the center of the global debate. Patents for COVID-19 vaccines offer recognition to the entire research and...
Protect your trademark in the Andean Community countries
Last Thursday September 23 we organized a webinar in which we spoke about the Legal Regime on Trademarks of the Andean Community, some important pronouncements of each Member Country and from the Court of Justice of the Andean Community. We share 5 key ideas from that...
Global Innovation Index in Latam: 3 key actions for Peru
Peru was ranked 76 in the Global Innovation Index 2020[1], a joint study between the World Intellectual Property Organization (WIPO) and Cornell University. To achieve the goal of advancing in that ranking, Peru needs to make a leap in several categories over the next...