Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Internet Service Provider’s Liability for online Copyright infringement: “The Pirate Bay” and “Roja Directa” cases
Background: Intellectual Property in Peru, as in most Latin American Countries, are regulated by two main Rights: Moral Rights and Economic Rights. Moral Rights are characterized by being inalienable, perpetual, imprescriptible and unseizable. On the other hand,...
Well-known Distinctive Signs: American Colors
Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018,...
Peruvian Researchers fighting Covid-19
In the midst of the current situation and world crisis due to the Covid-19, the Peruvian government intends to promote innovation through competitions among national inventors, whether independent, research centers, universities, or public institutions and even...