Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Legislative Decree No. 1309 – New aspects on the trade name regulation in Peru
Abstract: By Legislative Decree N° 1309 the Executive issued a series of modifications to Legislative Decree N° 1075, in particular, trade name regulation. Through the modification of article 84, means of proof are now being regulated in order to demostrate the first...
As part of a cancellation proceeding, is it possible to keep products or services used in the market that are not specifically detailed in the scope of products or services distinguished by the trademark but are under a genre?
Abstract: By Resolution N° 2076-2016/TPI-INDECOPI the Intellectual Property Administrative Chamber (hereinafter, the Chamber) issues a new precedent of mandatory compliance about Trademark Parcial Cancellation. Now, the prove of use of products or services that are...
Peruvian Trademark Authority: Precedent of mandatory compliance of Trademark Coexistence Agreement
Abstract: By Resolution N° 4665-2014/TPI-INDECOPI the Intellectual Property Administrative Court (hereinafter, the Trademark Authority) issues a new precedent of mandatory compliance about Trademark Coexistence Agreement. Now, it should contain certain minimum...