Milagros Murguía
Competition, Consumer and Privacy
legal@unionandina.com
Milagros has over 10 years of experience providing strategic legal advisory services in Competition, Consumer Protection, and Privacy.
Throughout her career, she has advised AUNA and Supermercados Peruanos on Consumer Protection and Advertising matters, as well as Kimberly-Clark on Personal Data Protection. Additionally, she was part of the Indra BPO team in Spain, offering personalized legal counsel on Data Protection to various organizations, including CaixaBank in Spain.
Education
• Master’s in Digital Law and Information Society – Institut de Formació Contínua IL3, Universitat de Barcelona (2019-2020)
• Law Degree – Pontificia Universidad Católica del Perú (2012)
Latest 3 articles on our blog
Unfair Competition in Peru: Bell’s and Coca-Cola
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...