Milagros Murguía
Competition, Consumer and Privacy
legal@unionandina.com
Milagros has over 10 years of experience providing strategic legal advisory services in Competition, Consumer Protection, and Privacy.
Throughout her career, she has advised AUNA and Supermercados Peruanos on Consumer Protection and Advertising matters, as well as Kimberly-Clark on Personal Data Protection. Additionally, she was part of the Indra BPO team in Spain, offering personalized legal counsel on Data Protection to various organizations, including CaixaBank in Spain.
Education
• Master’s in Digital Law and Information Society – Institut de Formació Contínua IL3, Universitat de Barcelona (2019-2020)
• Law Degree – Pontificia Universidad Católica del Perú (2012)
Latest 3 articles on our blog
Peru Trademark Law: Quick Facts
Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...
Protection on Geographical Indications and Traditional Specialities Guaranteed
In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency –...
Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru
Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales...