The Madrid System entered into force in Brazil on October 2, 2019 and has proven to be an important filing tool for international companies. For 2021, we have gathered and analyzed relevant information on the trademark filing behavior via the Madrid System for Brazil.
As shown in the following table, the United States of America, as the origin country, has designated Brazil more often, following China with 11.85% and Germany with 9.68% out of a total of 17 802 designations for Brazil in 2021. The United Kingdom and France complete the top 5 country applicants.
Regarding trademark registrations in Brazil for 2021, we see that The United States of America is at the top of the chart with 3132 registrations, followed by China with 1518 registrations. Germany, France and Switzerland, complete the chart with 1137, 713 and 665 trademark registrations, respectively.
On the other note, the following chart shows that classes 9 and 42 have been assigned most of the times in the Brazilian registrations for 2021. Thus, apparatus and instruments for scientific or research purposes, audiovisual and information technology equipment, as well as safety and life-saving equipment and services provided by persons in relation to the theoretical and practical aspects of complex fields of activities, respectively, are important industries for many international brands. The top five Nice class chart closes with classes 35, 5 and 41. Holders for trademarks that distinguish services related to management, marketing, administration; pharmaceutical products; and services related to education, entertainment and cultural activities see that Brazil is an important target for their businesses.
The following chart complements the information shown in the previous graphic. Glaxo Group Limited, a healthcare company from The United Kingdom, has registered their trademarks mainly in classes 5, 9, 35, 41 and 42; Huawei Technologies Co., Ltd. a leading global provider of information and communications technology (ICT) infrastructure and smart devices from China, has registered their trademarks mainly in classes 9 and 42. Likewise, Apple Inc. has a strong presence in classes 9 and 42.
Finally, the Top 5 Holder company chart is completed with Comite International Olympique from France and Honor Device Co., Ltd., a leading global provider of smart devices from China. Both holders have most of their trademarks registered in classes 9, 35, 41 and 42.
 Services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services.
 Pharmaceuticals and other preparations for medical or veterinary purposes.
 Services consisting of all forms of education or training, services having the basic aim of the entertainment, amusement or recreation of people, as well as the presentation of works of visual art or literature to the public for cultural or educational purposes.