Yurek Aguirre

Branding Consultant

Alejandro Castro

legal@unionandina.com

Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.

Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business  
• Universidad Tecnológica del Perú 
• Universidad de Ciencias Aplicadas

Latest 3 articles on our blog

Law Promoting the Use of Artificial Intelligence

Law Promoting the Use of Artificial Intelligence

On July 5, 2023, Law No. 31814 was published - Law that promotes the use of Artificial Intelligence for the economic and social development of the country. Principles for the Development and Use of Artificial Intelligence Risk-Based Approach. Promotion of a Plural...