Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...
Carolina Herrera tried to prevent the use of her surname in Peru
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...