Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Marketplace and the digital consumer: challenges for the new intellectual property
This Thursday August 4th the Inter-American Association of Intellectual Property (ASIPI) is organizing the Webinar: “Marketplace and the digital consumer: challenges for Intellectual Property”. The event will have the participation of panelists from different...
Chile: Modifications to the Industrial Property Law – Non-traditional Trademarks, Cancellation Action, Industrial Designs and Provisional Patent applications
Law 21.355 entered into force in Chile on May 9, 2022 and modified The Industrial Property Law 19.039 from 1991. This modification has brought important changes such as the incorporation of non-traditional trademarks, and the cancellation action for non-use or...
The Legal Congress on Law, Business and Innovation
On July 7th, The Legal Congress on Law, Business and Innovation was held in Lima, organized by Gericó Associates. This important event congregated different specialists who shared their insights in the current situation of Law, Investment and Technology within the...