Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Only 1 Peruvian brand among the 100 most valuable in Latin America
The COVID-19 pandemic left an economic impact on the value of Latin American brands. London-based consultancy Brand Finance reported that the 100 more important brands in the region together lost 24,704 million dollars in value over the past year. This ranking of...
Copyright and Industrial Property, What is the difference in Peru?
The world of intellectual property can be confusing at first glance. People and companies and businesses often find it difficult to find the right mechanism to protect a work, a brand, or an innovation. Most companies have only heard of patents but are unaware of how...
3 trends in assistive technology patents
The average global age is increasing. Today more and more people are in their 60s and this opened a new market associated with assistive technology. It is a growing niche not only in terms of global sales volume, but also in terms of invention and patent registration....