Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Orange economy: How much do creative industries produce in Peru?
When the visual and performing arts are mentioned, there is always talk about the cultural contribution and the importance of the copyright of the works, but rarely do they pay attention to the impact that these creative industries can have on the economy of a...
Why are COVID-19 vaccine patents at the center of the debate?
Any of the COVID-19 vaccines, Pfizer/BioNTech, Moderna, AstraZeneca or Sinopharm, has a registered patent. It is an invention protection that is now at the center of the global debate. Patents for COVID-19 vaccines offer recognition to the entire research and...
Protect your trademark in the Andean Community countries
Last Thursday September 23 we organized a webinar in which we spoke about the Legal Regime on Trademarks of the Andean Community, some important pronouncements of each Member Country and from the Court of Justice of the Andean Community. We share 5 key ideas from that...