Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Comments on the Institutional Working Paper of INDECOPI N° 001-2020: INDECOPI’s proposals to strengthen the enforcement of Intellectual Property Rights
The Presidency of the Directing Council has issued the Institutional Working Paper “INDECOPI Proposals for the strengthening the Enforcement of Intellectual Property Rights”. This document has interesting proposals that involves granting rewards for piracy and...
Internet Service Provider’s Liability for online Copyright infringement: “The Pirate Bay” and “Roja Directa” cases
Background: Intellectual Property in Peru, as in most Latin American Countries, are regulated by two main Rights: Moral Rights and Economic Rights. Moral Rights are characterized by being inalienable, perpetual, imprescriptible and unseizable. On the other hand,...
Well-known Distinctive Signs: American Colors
Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018,...