Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
WIPO Treaties
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
Intellectual Property and the Andean Community – Q&A
What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...
New Regulation of the Personal Data Protection Law
Imagen: Gob.pe On November 30, the new Regulation of the Personal Data Protection Law was published, which will come into effect on March 31, 2025. This new regulation introduces significant changes in the field, among which the following stand out: 1. Territorial...