Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Angela Fernandez
Consumer Researchlegal@unionandina.com+51 920 002 829
Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com+51 920 002 829
Latest articles on our blog
Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
Are brand protection strategies evolving at the same pace as modern marketing? Today's market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole),...
Novelty requirement in industrial designs
Is your Industrial Design truly protected or vulnerable to invalidation? 🛡️ In our latest video, Alejandro Castro (Managing Partner at Union Andina IP) breaks down the novelty requirement for industrial designs. Many assume that once a registration is granted, their...
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide