Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Angela Fernandez
Consumer Researchlegal@unionandina.com+51 920 002 829
Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com+51 920 002 829
Latest articles on our blog
Alejandro Castro has been appointed to serve on INTA’s Enforcement Committee for the 2026-2027
We are proud to announce that our Managing Partner Alejandro Castro Angulo, has been appointed to serve on INTA's Enforcement Committee for the 2026-2027 term, chaired by Chun Wright and Giselle Reuben. With over 10 years of experience in Intellectual Property in Peru...
Brand Enforcement Strategies in China and Peru
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
Unfair Competition and Trademark Issues in China and the Andean Community
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide