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Only 1 Peruvian brand among the 100 most valuable in Latin America

Only 1 Peruvian brand among the 100 most valuable in Latin America

The COVID-19 pandemic left an economic impact on the value of Latin American brands. London-based consultancy Brand Finance reported that the 100 more important brands in the region together lost 24,704 million dollars in value over the past year. This ranking of Latin American brands is led by...

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Copyright and Industrial Property, What is the difference in Peru?

Copyright and Industrial Property, What is the difference in Peru?

The world of intellectual property can be confusing at first glance. People and companies and businesses often find it difficult to find the right mechanism to protect a work, a brand, or an innovation. Most companies have only heard of patents but are unaware of how the various intellectual...

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3 trends in assistive technology patents

3 trends in assistive technology patents

The average global age is increasing. Today more and more people are in their 60s and this opened a new market associated with assistive technology. It is a growing niche not only in terms of global sales volume, but also in terms of invention and patent registration. The World Intellectual...

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Orange economy: How much do creative industries produce in Peru?

Orange economy: How much do creative industries produce in Peru?

When the visual and performing arts are mentioned, there is always talk about the cultural contribution and the importance of the copyright of the works, but rarely do they pay attention to the impact that these creative industries can have on the economy of a country. In the Peruvian case, it is...

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