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Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales through a link that appears as one...

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Exhaustion of Trademark Rights

Exhaustion of Trademark Rights

Trademark Law, like other rights, has limits. In particular, the rights of third parties or legal assets that the system also wishes to protect. Thus, in the case of trademarks, it is important to remember that it was developed within a competitive context, so it must be in harmony with other...

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Domain names versus trademarks

Domain names versus trademarks

The nature of a trademark and the nature of a domain name are different, which is why it generates controversies. The registered trademark confers territorial rights limited by a certain class of the International Nomenclature, while the domain name does give its owner a cross-border right. In...

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One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide