Blog & News
IP Key Labs: “The Importance of Plant Variety Protection”
We were invited to the second IP Key Labs of the year, titled "The Importance of Plant Variety Protection" organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property (Asipi). The event took place on October 10...
Defending the Brand: How Louis Vuitton protects its identity in e-commerce
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made it easier for counterfeit...
Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and ethical considerations for legal...
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO). This system leverages AI to...
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide