Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
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Brand Enforcement Strategies in China and Peru
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
Unfair Competition and Trademark Issues in China and the Andean Community
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
Trademark Administrative Disputes in China and the Andean Community
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide