Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding
+51 920 002 829
Latest articles on our blog
Business visit to Grupo Vega with CX con Sabor Peruano
On Saturday, October 18, our Managing Partner, Alejandro Castro, participated in the second business visit organized by CX con Sabor Peruano and guided by Sonia Zavala (SONICXcorp). This event was part of the preparations for the 2nd Multidisciplinary Customer...
Recognition in the Lexology Index 2025: Alejandro Castro Recommended for Trademark Practice
We are delighted to share that, for the first time, the renowned Lexology Index has recognized our Managing Partner, Alejandro Castro, as “Recommended” in the field of trademark practice in its 2025 ranking. This significant recognition reaffirms our commitment to...
Alejandro Castro has been appointed to serve on INTA’s Enforcement Committee for the 2026-2027
We are proud to announce that our Managing Partner Alejandro Castro Angulo, has been appointed to serve on INTA's Enforcement Committee for the 2026-2027 term, chaired by Chun Wright and Giselle Reuben. With over 10 years of experience in Intellectual Property in Peru...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide