Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Alejandro Castro represented ASIPI Entrepreneurship Program at Emprende PUCP 2024 event
On November 29, our Managing Partner, Alejandro Castro, represented ASIPI and its ASIPI Emprende program at Emprende PUCP 2024, organized by CIDE PUCP. In addition to the technical-legal aspects related to trademark law, he highlighted the relevance of the concept of...
Manual for the Examination of Industrial Designs Applicable in the Countries of the Andean Community
The Andean Community (CAN), in collaboration with the European Union Intellectual Property Office (EUIPO), has recently published the Manual for the Examination of Industrial Designs applicable in CAN countries. This manual, developed with input from the intellectual...
Strengthening Innovation in Latin America: APEC Initiatives in Intellectual Property and Their Impact
Innovation is essential for economic development in Latin America, and APEC (Asia-Pacific Economic Cooperation) is helping to drive this process through various initiatives in the field of intellectual property (IP). In this article, we will explore three initiatives...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide