Brand Strategy
and Design

Brand Strategy and Design, synonymous with brands that endure over time.

We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.

Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.

We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.

Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.

Do you need personalized advice?

Alejandro Castro

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

Yurek Aguirre

Yurek Aguirre
Branding
+51 920 002 829

Latest articles on our blog

LLM fair organized by EducationUSA in Lima

LLM fair organized by EducationUSA in Lima

On behalf of UNH Franklin Pierce School of Law, our managing partner Alejandro Castro attended the LLM fair organized by EducationUSA in Lima, aimed at promoting master's programs from various universities in the United States. Alejandro Castro was one of the winners...

Intellectual Property Protection for TVS Motors at SUNAT Customs

Intellectual Property Protection for TVS Motors at SUNAT Customs

This week, we visited the SUNAT Customs facilities on behalf of our client, TVS Motors Sundaram Clayton, to conduct an authenticity verification process on a significant number of seized products as part of a Intellectual Property criminal case. These actions are part...

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide