Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
LLM fair organized by EducationUSA in Lima
On behalf of UNH Franklin Pierce School of Law, our managing partner Alejandro Castro attended the LLM fair organized by EducationUSA in Lima, aimed at promoting master's programs from various universities in the United States. Alejandro Castro was one of the winners...
Intellectual Property Protection for TVS Motors at SUNAT Customs
This week, we visited the SUNAT Customs facilities on behalf of our client, TVS Motors Sundaram Clayton, to conduct an authenticity verification process on a significant number of seized products as part of a Intellectual Property criminal case. These actions are part...
IP Key Labs: “The Importance of Plant Variety Protection”
We were invited to the second IP Key Labs of the year, titled "The Importance of Plant Variety Protection" organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property (Asipi). The...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide