Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...
Carolina Herrera tried to prevent the use of her surname in Peru
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...
The Peruvian Woman and Patents: Reducing Gender Gaps
The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide