Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Chile: Modifications to the Industrial Property Law – Non-traditional Trademarks, Cancellation Action, Industrial Designs and Provisional Patent applications
Law 21.355 entered into force in Chile on May 9, 2022 and modified The Industrial Property Law 19.039 from 1991. This modification has brought important changes such as the incorporation of non-traditional trademarks, and the cancellation action for non-use or...
The Legal Congress on Law, Business and Innovation
On July 7th, The Legal Congress on Law, Business and Innovation was held in Lima, organized by Gericó Associates. This important event congregated different specialists who shared their insights in the current situation of Law, Investment and Technology within the...
The Madrid System in Mexico: Trademarks Statistics at a Glance (2021)
The Madrid System entered into force in Mexico on February 19, 2013 and has proven to be an important filing tool for international companies. For 2021, we have gathered and analyzed relevant information on the trademark filing behavior via the Madrid System for...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide