Brand Strategy
and Design

Brand Strategy and Design, synonymous with brands that endure over time.

We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.

Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.

We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.

Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.

Do you need personalized advice?

Alejandro Castro

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

Yurek Aguirre

Yurek Aguirre
Branding
+51 920 002 829

Latest articles on our blog

Peru Trademark Law: How is the trademark registration procedure?

Peru Trademark Law: How is the trademark registration procedure?

If you have already decided to enter the Peruvian market, it is very important that you know the details of the registration procedure for your trademark. Formal examination stage Once your trademark application has been filed, a filing date will be generated which...

Peru Trademark Law: Quick Facts

Peru Trademark Law: Quick Facts

Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide