Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Plant Breeders’ Rights in the Andean Community 2025
Decision 345 establishes the regulatory framework on plant breeders’ rights applicable in the Andean Community member countries: Peru, Colombia, Ecuador, and Bolivia. Notably, all four countries are members of the International Union for the Protection of New...
Generative AI & Copyright Rulings in Peru and Colombia (2025)
Peru In September 2024, the Copyright Office of INDECOPI issued two decisions regarding the registration of artistic works produced or created with generative Artificial Intelligence, such as “Artbreeder”. Mr. Kevin Rosales submitted two separate...
Brand Protection in the Andean Community and China
Union Andina Intellectual Property Solutions, in partnership with Jiaquan IP Law of China, is pleased to invite you to the webinar “Navigating Brand Protection in the Andean Community and China”. In this event, Alejandro Castro (Managing Partner at Union Andina) and...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide