Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding
+51 920 002 829
Latest articles on our blog
Launch of Our New Brand Protection Practice: Strengthening the Defense of Your Trademarks
At Union Andina Intellectual Property Solutions we are strengthening our commitment to safeguarding and defending our clients’ trademarks by welcoming Carlos Pulcha and Josseline Vilca as External Legal Consultants in Brand Protection. This new division is dedicated...
Webinar: Ready for the New Anti-Spam Law? Learn How to Adapt Your Commercial Communications
The new Anti-Spam Law is now in force, and many companies are still unprepared to meet its requirements. Did you know that non-compliance can lead to hefty fines and a loss of customer trust? Our exclusive webinar took place on Thursday, May 29, from 10 a.m. to 12...
Happy 56th Anniversary to the Andean Community!
The Andean Community, comprised of Bolivia, Colombia, Ecuador, and Peru, proudly celebrates 56 years as the most consolidated regional bloc in Latin America. In a global context where free trade faces numerous challenges, the Community reaffirms its relevance...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide