Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Intellectual Property as a vehicle for innovation and entrepreneurship
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende, and Margarita Zambrano, representing ASIPI Pro-bono, participated in the conference series organized by the Wood Productive Innovation and Technology Transfer Center (CITEmadera), an entity under the...
Entrepreneur 360: Brand Strategy, Technology, and Legal Protection
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende and ASIPI Pro-bono, organized, together with the Center for Entrepreneurial Development at ESAN University, the event entitled “Entrepreneur 360: Brand Strategy, Technology, and Legal Protection,”...
Biennial IBA Latin American Regional Forum Conference: The Road to 2030 in Latin America
Our Managing Partner will attend the IBA Latin American Regional Forum Conference hosted by the International Bar Association, which will take place in Lima from March 19 to 21, 2025. This conference will bring together leading legal professionals from the region to...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide