We invite you to read the recent article written by our Managing Partner Alejandro Castro in Revista de Actualidad Mercantil No. 9, published by the Commercial Law Team of the Pontificia Universidad Católica del Perú, entitled “Toward a New Function of the...
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende and ASIPI Pro-bono, organized, together with the Center for Entrepreneurial Development at ESAN University, the event entitled “Entrepreneur 360: Brand Strategy, Technology, and Legal Protection,”...
Trademark Notoriety Nike The Intellectual Property Chamber of the INDECOPI Tribunal, through Resolution No. 0330-2024/TPI-INDECOPI, issued a binding precedent establishing that the recognition of a trademark’s notoriety is valid for a period of five years. After...
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
