Competition,
Consumer Rights
and Privacy

We offer comprehensive advisory services in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before INDECOPI and the National Authority for Personal Data Protection, respectively.

We provide comprehensive legal counsel in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before the competent administrative entities, namely INDECOPI and the National Authority for Personal Data Protection, respectively.

We advise our clients on proper market practices, particularly in advertising matters – copy advice – and in defense against unfair acts that may affect their competitive position. Similarly, we represent our clients in consumer relations established with their customers, through conciliations or in sanctioning proceedings before INDECOPI, as well as in the implementation of regulatory compliance programs in these areas.

Likewise, we proactively advise our clients on the implementation of Codes of Conduct regarding Personal Data Protection, as well as in the representation during sanctioning proceedings before the National Authority for Personal Data Protection.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Milagros Murguía
Competition, Consumer and Privacy
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Unfair Competition in Peru: Bell’s and Coca-Cola

In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...

Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023

In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...

“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression

The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...