Competition,
Consumer Rights
and Privacy
We offer comprehensive advisory services in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before INDECOPI and the National Authority for Personal Data Protection, respectively.
We provide comprehensive legal counsel in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before the competent administrative entities, namely INDECOPI and the National Authority for Personal Data Protection, respectively.
We advise our clients on proper market practices, particularly in advertising matters – copy advice – and in defense against unfair acts that may affect their competitive position. Similarly, we represent our clients in consumer relations established with their customers, through conciliations or in sanctioning proceedings before INDECOPI, as well as in the implementation of regulatory compliance programs in these areas.
Likewise, we proactively advise our clients on the implementation of Codes of Conduct regarding Personal Data Protection, as well as in the representation during sanctioning proceedings before the National Authority for Personal Data Protection.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Milagros Murguía
Competition, Consumer and Privacylegal@unionandina.com
+51 920 002 829

Lourdes Matos
Legal Assistantlegal@unionandina.com
+51 920 002 829
Latest articles on our blog
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...
Carolina Herrera tried to prevent the use of her surname in Peru
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...
The Peruvian Woman and Patents: Reducing Gender Gaps
The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide