Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Strengthening Innovation in Latin America: APEC Initiatives in Intellectual Property and Their Impact

Innovation is essential for economic development in Latin America, and APEC (Asia-Pacific Economic Cooperation) is helping to drive this process through various initiatives in the field of intellectual property (IP). In this article, we will explore three initiatives...

LLM fair organized by EducationUSA in Lima

On behalf of UNH Franklin Pierce School of Law, our managing partner Alejandro Castro attended the LLM fair organized by EducationUSA in Lima, aimed at promoting master's programs from various universities in the United States. Alejandro Castro was one of the winners...

Intellectual Property Protection for TVS Motors at SUNAT Customs

This week, we visited the SUNAT Customs facilities on behalf of our client, TVS Motors Sundaram Clayton, to conduct an authenticity verification process on a significant number of seized products as part of a Intellectual Property criminal case. These actions are part...