Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

Angela Fernandez

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

Jazmine Ginet de la Cruz

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

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The Acte clair in the Andean Community

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In the pronouncements corresponding to Cases 1-IP-87 (VOLVO), 7-IP-89 (CIBA-GEIGY AG), 3-IP-93 (SOCIEDAD ALUMINIO NACIONAL S.A.), and 11-IP-96 (BELMONT), The Court of Justice of the Andean Community (TJCA) established the foundations for the application of mandatory...

Potential greater restrictions on spam or initial contact

Potential greater restrictions on spam or initial contact

On May 8, 2023, the Consumer Defense Commission unanimously approved the report recommending the persistence of the draft law that amends Law 29571, the Consumer Protection and Defense Code, with the aim of regulating spam or unsolicited commercial prospecting...

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One POA, One Representation in Latin America and worldwide