Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

ASIPI-CIDE PUCP Training: “Trademarks, a strategic ally for the growth of your business”

On May 22, our director Alejandro Castro participated in the Webinar: "Trademarks, a strategic ally for the growth of your business", organized by CIDE PUCP and ASIPI. CIDE PUCP y ASIPI CIDE PUCP y ASIPI

Does the sanitary registration of a pharmaceutical product constitute an imminent infringement of a patent?

Article 52 of Decision 486(1) regulates the exclusion rights of a patent holder. Accordingly, when the patent claims a product, the holder may prevent a third party, without their consent, from manufacturing the product; offering it for sale, selling it, or using it;...

The Acte clair in the Andean Community

In the pronouncements corresponding to Cases 1-IP-87 (VOLVO), 7-IP-89 (CIBA-GEIGY AG), 3-IP-93 (SOCIEDAD ALUMINIO NACIONAL S.A.), and 11-IP-96 (BELMONT), The Court of Justice of the Andean Community (TJCA) established the foundations for the application of mandatory...