Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Marketplace and the digital consumer: challenges for the new intellectual property

This Thursday August 4th the Inter-American Association of Intellectual Property (ASIPI) is organizing the Webinar: “Marketplace and the digital consumer: challenges for Intellectual Property”. The event will have the participation of panelists from different...

Chile: Modifications to the Industrial Property Law – Non-traditional Trademarks, Cancellation Action, Industrial Designs and Provisional Patent applications

Law 21.355 entered into force in Chile on May 9, 2022 and modified The Industrial Property Law 19.039 from 1991. This modification has brought important changes such as the incorporation of non-traditional trademarks, and the cancellation action for non-use or...

The Legal Congress on Law, Business and Innovation

On July 7th, The Legal Congress on Law, Business and Innovation was held in Lima, organized by Gericó Associates. This important event congregated different specialists who shared their insights in the current situation of Law, Investment and Technology within the...