Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Patent Prosecution Highway (PPH): key facts to expedite your patent application

What is the Patent Prosecution Highway (PPH)? The Patent Prosecution Highway (PPH) is an accelerated patent examination program that enables applicants to save time and costs in participating countries. This mechanism allows an applicant to rely on a favorable...

Article in Revista de Actualidad Mercantil No. 9 – Commercial Law Team

We invite you to read the recent article written by our Managing Partner Alejandro Castro in Revista de Actualidad Mercantil No. 9, published by the Commercial Law Team of the Pontificia Universidad Católica del Perú, entitled "Toward a New Function of the Brand:...

Intellectual Property as a vehicle for innovation and entrepreneurship

Our Managing Partner, Alejandro Castro, representing ASIPI Emprende, and Margarita Zambrano, representing ASIPI Pro-bono, participated in the conference series organized by the Wood Productive Innovation and Technology Transfer Center (CITEmadera), an entity under the...