How to expand a business without making large capital investments? This question may have many answers, but a simple way is to explore the potential of intellectual property and the Peruvian franchise model. Franchises are a development model so that a business can...
What is an Andean opposition? Decision 486 – Common Regime on Industrial Property, regulates various aspects of trademark regulation for the member countries of the Andean Community: Peru, Colombia, Ecuador, and Bolivia. Among those aspects is the so-called...
Intellectual property is a central tool to support the economic development of countries. In Latin America there are many examples and for this reason, from Unión Andina we want to share with you more information about this close relationship. The report of “Las...
The COVID-19 pandemic left an economic impact on the value of Latin American brands. London-based consultancy Brand Finance reported that the 100 more important brands in the region together lost 24,704 million dollars in value over the past year. This ranking of...
The world of intellectual property can be confusing at first glance. People and companies and businesses often find it difficult to find the right mechanism to protect a work, a brand, or an innovation. Most companies have only heard of patents but are unaware of how...