Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Our Managing Partner, Alejandro Castro, wins the ASIPI-UNH scholarship to study the Master’s in Intellectual Property (LLM) at the University of New Hampshire (UNH), Franklin Pierce School of Law
We are thrilled to announce that our Managing Partner, Alejandro Castro, has been selected as one of the recipients of the ASIPI - University of New Hampshire (UNH), Franklin Pierce School of Law Scholarship to pursue a Master's in Intellectual Property (LLM) as a...
Law Promoting the Use of Artificial Intelligence
On July 5, 2023, Law No. 31814 was published - Law that promotes the use of Artificial Intelligence for the economic and social development of the country. Principles for the Development and Use of Artificial Intelligence Risk-Based Approach. Promotion of a Plural...
Non-traditional Trademarks – The “Postobon” case from Colombia
Relevant Articles of Decision 486 Article 134 of Decision 486 states that a trademark is: Any sign capable of distinguishing products or services in the market. A sign capable of graphic representation. Likewise, the following may constitute trademarks: e) a color...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide