Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Non-traditional Trademarks – The “Postobon” case from Colombia
Relevant Articles of Decision 486 Article 134 of Decision 486 states that a trademark is: Any sign capable of distinguishing products or services in the market. A sign capable of graphic representation. Likewise, the following may constitute trademarks: e) a color...
Legal Procedure for Plant Variety Registration in Peru
Applicable Regulations Regulation for the Protection of Plant Variety Rights - DS 35-2011-PCM Chief Resolution No. 0127-2021-INIA Decision 345 - Common Regime for the Protection of Plant Variety Rights 1991 UPOV Convention Act Competent Authorities: Administrative...
The Legal ABC of Brands – Register, Protect, and Grow
On July 12th, the workshop titled "The Legal ABC of Brands - Register, Protect, and Grow" was held, co-organized by the Entrepreneurial Development Center (CDE) of ESAN and ASIPI. The event featured the participation of our Managing Partner, Alejandro Castro, member...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide