Brand Strategy
and Design

Brand Strategy and Design, synonymous with brands that endure over time.

We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.

Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.

We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.

Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.

Do you need personalized advice?

Alejandro Castro

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

Yurek Aguirre

Yurek Aguirre
Branding
+51 920 002 829

Latest articles on our blog

Meet & Greet: INTA Gathering, Lima, Peru

Meet & Greet: INTA Gathering, Lima, Peru

On October 21, INTA organized the event "Meet & Greet: INTA Gathering" due to the visit to Peru of Etienne Sanz de Acedo, CEO from INTA and Carolina Belmar, INTA’s Chief representative Officer, Latam & the Caribbean Officer. Union Andina participated attended...

ASIPI – XXIII Working Sessions and Administrative Council

ASIPI – XXIII Working Sessions and Administrative Council

From December 4-7 2022 we will be participating in the XXIII Working Sessions and Administrative Council organized by ASIPI, which will be held in the city of Medellín, Colombia. Complete information here: https://asipi.org/medellin2022/

Franchises and Technology

Franchises and Technology

On September 28, our Partner Alejandro Castro participated in the Webinar "Franchises and Technology" organized by ASIPI and ESAN University from Peru.

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide