Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Trademarks and Advertising in Peru: 2024 Summary
Trademark Notoriety Nike The Intellectual Property Chamber of the INDECOPI Tribunal, through Resolution No. 0330-2024/TPI-INDECOPI, issued a binding precedent establishing that the recognition of a trademark's notoriety is valid for a period of five years. After this...
WIPO Treaties
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
Intellectual Property and the Andean Community – Q&A
What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide