Category: Advertising Law

An introduction to Advertising Principles


Advertising Principles Advertising legislation is regulated by Legislative Decree 1044, Law on Repression of Unfair Competition. 4 basic principles apply: 1.- Principle of Veracity[1] The objective of any advertisement is to promote the services or products for consumers to purchase. In this way, humor or exaggeration are allowed in advertising. For example, if ... Read More
American Colors


Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018, Nino Wilder Cordero Jon Tay (Peru) filed the application of the trademark AMERICAN ... Read More