Competition,
Consumer Rights
and Privacy
We offer comprehensive advisory services in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before INDECOPI and the National Authority for Personal Data Protection, respectively.
We provide comprehensive legal counsel in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before the competent administrative entities, namely INDECOPI and the National Authority for Personal Data Protection, respectively.
We advise our clients on proper market practices, particularly in advertising matters – copy advice – and in defense against unfair acts that may affect their competitive position. Similarly, we represent our clients in consumer relations established with their customers, through conciliations or in sanctioning proceedings before INDECOPI, as well as in the implementation of regulatory compliance programs in these areas.
Likewise, we proactively advise our clients on the implementation of Codes of Conduct regarding Personal Data Protection, as well as in the representation during sanctioning proceedings before the National Authority for Personal Data Protection.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Milagros Murguía
Competition, Consumer and Privacylegal@unionandina.com
+51 920 002 829

Lourdes Matos
Legal Assistantlegal@unionandina.com
+51 920 002 829
Latest articles on our blog
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
Unfair Competition in Peru: Bell’s and Coca-Cola
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide