Competition,
Consumer Rights
and Privacy
We offer comprehensive advisory services in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before INDECOPI and the National Authority for Personal Data Protection, respectively.
We provide comprehensive legal counsel in Competition Law, Consumer Protection, and Privacy on a preventive basis, as well as representation in enforcement proceedings before the competent administrative entities, namely INDECOPI and the National Authority for Personal Data Protection, respectively.
We advise our clients on proper market practices, particularly in advertising matters – copy advice – and in defense against unfair acts that may affect their competitive position. Similarly, we represent our clients in consumer relations established with their customers, through conciliations or in sanctioning proceedings before INDECOPI, as well as in the implementation of regulatory compliance programs in these areas.
Likewise, we proactively advise our clients on the implementation of Codes of Conduct regarding Personal Data Protection, as well as in the representation during sanctioning proceedings before the National Authority for Personal Data Protection.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Milagros Murguía
Competition, Consumer and Privacylegal@unionandina.com
+51 920 002 829

Lourdes Matos
Legal Assistantlegal@unionandina.com
+51 920 002 829
Latest articles on our blog
Comments on the Institutional Working Paper of INDECOPI N° 001-2020: INDECOPI’s proposals to strengthen the enforcement of Intellectual Property Rights
The Presidency of the Directing Council has issued the Institutional Working Paper “INDECOPI Proposals for the strengthening the Enforcement of Intellectual Property Rights”. This document has interesting proposals that involves granting rewards for piracy and...
Internet Service Provider’s Liability for online Copyright infringement: “The Pirate Bay” and “Roja Directa” cases
Background: Intellectual Property in Peru, as in most Latin American Countries, are regulated by two main Rights: Moral Rights and Economic Rights. Moral Rights are characterized by being inalienable, perpetual, imprescriptible and unseizable. On the other hand,...
Well-known Distinctive Signs: American Colors
Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018,...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide