Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
4 benefits for small businesses of the Ruta PI program of Indecopi in Peru
Increasing profitability is just one of the benefits that companies can obtain by registering their Industrial and Intellectual Property of their various innovations, brands, and creations in Peru. But there are still few companies in Peru and in the rest of Latin...
Piracy and Intellectual Property in Peru: Copyright Situation
Peru has an extensive history related to piracy and Intellectual Property. Now there is a more determined fight from the State and the companies themselves to minimize this piracy that affects the publishing, record, audiovisual, computer and fashion industries, but...
Utility models as a first step to success: qAIRa Case
The road to success for a company is usually complex, but a good help comes from the hand of utility patents, which are also known as utility models in Peru. These protect the technological advantage that a company has developed and by which it will differentiate...