Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

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Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

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Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future

Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...

How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm

In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....