Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829
Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829
Latest articles on our blog
Carolina Herrera tried to prevent the use of her surname in Peru
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...
The Peruvian Woman and Patents: Reducing Gender Gaps
The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...
The strategic importance of the Chancay Mega Port in international trade and trademark protection
The Chancay Mega Port is emerging as a key player in international trade, with significant impact on commercial relations between Latin America and Asia. Below, we explore its strategic importance and the need for trademark protection in this new logistics hub....
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide